Among various brands, Gen Y-ers tend to choose the one that______.A.provides valueB.is the
Among various brands, Gen Y-ers tend to choose the one that______.
A.provides value
B.is the cheapest
C.is most famous
D.makes them look cool
Among various brands, Gen Y-ers tend to choose the one that______.
A.provides value
B.is the cheapest
C.is most famous
D.makes them look cool
A.Right
B.Wrong
C.Not mentioned
?Read the article about supermarket.
?Choose the best sentence to fill each of the gaps.
?For each gap 8—12, mark one letter (A—G) on your Answer Sheet.
?Do not use any letter more than once.
?There is an example at the beginning.
Supermarket
Supermarket is a type of retailing institution that has a moderately broad product assortment spanning groceries and some nonfood lines, that ordinarily emphasizes price in either an offensive or defensive way. As a method, supermarket retailing features several related product lines, a high degree of self-service, largely centralized checkout, and competitive prices. The supermarket approach to retailing is used to sell various kinds of merchandise, (8) .
The term supermarket usually refers to an institution in the grocery retailing field. Most supermarkets emphasize price. Some use price offensively by featuring low prices in order to attract customers. Other supermarkets use price more defensively by relying on leader pricing to avoid a price disadvantage. Since supermarkets typically have very thin gross margins, they need high levels of inventory turnover to achieve satisfactory returns on invested capital.
Supermarkets originated in-the early 1930s. They were established by independents (9) . Supermarkets were an immediate success, and the innovation was soon adopted by chain stores. In recent decades supermarkets have added various nonfood lines to provide customers with one-stop shopping convenience and to improve overall gross margins.
Today stores using the supermarket method of retailing are dominant in grocery retailing. However, different names are used to distinguish these institutions (10) .
A superstore is a larger version of the supermarket. It offers more grocery and nonfood items (11) . Many supermarket chains are emphasizing superstores in their new construction.
Combination stores are usually even larger than superstore. They, too, offer more groceries and nonfoods than a supermarket but also most product lines found in a large drugstore. Some combination stores are joint ventures between supermarkets and drug chains such as Kroger and Sav-on.
For many years the supermarket has been under attack from numerous competitors. For example, a grocery shopper can choose among not only many brands of supermarkets but also various types of institutions (ware house stores, gourmet shops, meat and fish markets, and convenience stores). Supermarkets have reacted to competitive pressures (12) : Some cut costs and stressed low prices by offering more private brands and generic products and few customer services. Others expanded their store size and assortments by adding more nonfood lines (especially products found in drugstores), groceries attuned to a particular market area (foods that appeal to a specific ethnic group, for example), and various service departments (including video rentals, restaurants, delicatessens, financial institutions, and pharmacies).
A including building materials, office products, and, of course, groceries
B attracting more customers with their low prices
C primarily in either of two ways
D to compete with grocery chains
E a type of retailing institution
F by size and assortment
G than a conventional supermarket does
(8)
What do we learn about OverDrive?
A.It has the privilege to offer readers various brands of e-readers.
B.It distributes e-books and audio files to publishers.
C.Its market dominance threatens publishers and libraries.
D.It devotes itself to improving conditions of e.book market.
Pepsi's share of the U. S. carbonated soft-drink market rose to 31.65% last year, Beverage Digest reports. Coke brands, including Diet Coke and Sprite, still lead easily with a 43.7%share -- but that's down four-tenths of a point. Both companies' flagship colas, which together account for 1 of 3 sodas sold in the U. S. , lost share last year. But Coke's lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist.
Pepsi Co. recently emharrassed its bigger rival by snatching away the National Football League sponsorship, which had been Coke's for 22 years. Coke dismisses the NFL setback as less important than the individual sponsorships it retains with two-thirds of the league's teams. "We're still an NFL sponsor," asserts Jeff Dunn, head of Coke in the Americas. He insists that the "passion point" for consumers is local teams. He says the cost of the league sponsorship had escalated beyond its value. Beneath Coke's outward calm, executives are angry over the NFL loss. Now, some on Coke's board are said to be upset that Pepsi outdid Coke's management. This sets up a marketing brawl later this year as Coke tries to tie itself to NFL from the bottom up, team by team, and Pepsi tries to do the same thing from the top down, leveraging its deal with the league.
Coke has hardly been sitting on its thumbs. Last year it brought out Diet Coke with lemon, and the company is now gearing up to launch Vanilla Coke. Yet if Wall Street is the judge of who's winning, there's no contest. Pepsi shares are trading near the all-time high and have almost doubled during Coke's long depression. Pepsi rates a strong buy from twice as many analysts. The news is not better for Coke among advertising experts. "There's nothing great going on ever there," says marketing consultant A1 Ries in Atlanta. He gives Pepsi far better marks for "effectively using visuals like Britney Spears to reinforce Pepsi's image that it is for the young generation," and for companies that sell very similar sugar water, image is everything.
The passage is mainly about ______.
A.the successful strategies for the sugar water industry
B.the cola fight between Coke and Pepsi
C.the reasons for the decline of Coke
D.the importance of image in 15romotion plan
A、We offer various services, among which transportation is a major one.
B、We offer various services, among that transportation is a major one.
C、We offer various services, among what transportation is a major one.
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